Tuesday, September 30, 2014

Helvetica

When was the last time you picked a font and really thought about it? 
Did you think about your audience? 
Did you think about the emotional response someone may have just by looking at a font style?

Well to be honest if I were to answer these questions I would have to say of course not. Unless it's required or I am printing a flyer for a special occasion the last thing I think of is the font style. But then I had a thought...Do you remember in Elementary school when it was so exciting to pick a font style for a school project, and nine times out ten (if you were anything like me) you picked Comic Sans MS. Not very professional right? But it made you feel happy. Which brings me to my next point. Emotion!

When watching the movie Helvetica  it amazed me how often the word emotion kept popping up when talking about typography. But it's true, whether we recognize it or not we have an emotional response to type, especially if its used in a logo that has a personal trigger for us. For example here are a few logos with specific font type, and whenever I see them it triggers a personal emotional response in me. 


Pursuit.com
iowapga.com

Font affects our everyday life, its how we respond to adds, homework, and our regular reading for enjoyment. For some it may even affect whether or not you attend an event or go into a store. 

As always culture has impact in how we view things and I think that if you watch this movie you will get a sense of how if different areas in the world we see things differently, but font type is something that carries throughout the entire world. When picking a font for a logo typographers have to take into so many things but how it will be interpreted cross culturally is a big thing. I think that is a huge part of what the director of this film was trying to convey. 

I think obviously what this movie added to my perspective of visual literacy is that font is impact-full, personable, and can convey emotion in it's message. I will definitely become more aware of logos and the style of font that a company may use to pull me in as a consumer. 

If you watch the movie you can see the style of engagement that this artist used...there is just a flashing of logos and font flying towards you, and in the end you notice that our lives are constantly surrounded by something that we are almost immune to. So I challenge you...BECOME AWARE! And try to focus on how it make you feel as a consumer when you view adds, logos, bus signs, movie titles, and so much more. 



Wednesday, September 10, 2014

Visual Symbols In My Life

When I think of visual symbols I think of how my day looks on average and then I think of all the things/symbols that could help me communicate my day. I am currently taking a course that is all about understanding visual literacy. So, I am going to tell you now what I think visual literacy is and how it applies to my daily life, and then in about 10 weeks we will see together how the meaning of visual literacy changes.

Think about your day on average...Are you thinking? Now take a deeper look, and visualize your day. Can you see all the symbols in your day? The snooze button on your smart phone, the Facebook symbol as you check in on any recent news that may have happened in the last 6-8 hours while you were sleeping, the gas gauge as you realize your husband didn't refill the tank last night, the Starbucks symbol as you drive away with a little bit of heaven in a cup. There are so many symbols in our lives and we sometimes forget how they affect our daily lives.

Here are a few of my daily life symbols. 


The FIRST thing I do in the morning is turn on the coffee pot or make a run to Starbucks for my morning cup of joe. 

I have a part time job working at a local childcare center. There church and preschool logo is a daily symbol in my life. 

Running is a passion of mine. I love to stay fit and exercise daily. 

  

Books! There is always a pile of books on my desk, and because I am going into the field of education there always will be a pile of books on my desk.